Key Visual para RAP10
Collaboration with Agência Energia.ag (brasil)
In this project, I had the opportunity to develop a Key Visual for RAP10 as part of a pitch in collaboration with Agência Energia, aiming to explore the brand's creative potential and present an innovative visual concept. My expertise in graphic design and image manipulation played a key role in crafting a piece that balances aesthetics and functionality while highlighting the brand's identity and versatility.
Focusing on RAP10's youthful, practical, and versatile character, I designed a visual composition aligned with the campaign's strategic objectives. The concept integrates elements that resonate with the target audience, emphasizing quick, creative, and flavorful meals. Every detail was carefully crafted to convey an impactful visual message and deliver a strong impression during the pitch.
The piece was created with strategic art direction, blending high-quality imagery and modern graphic elements tailored for various communication channels. This project exemplifies my ability to deliver high-standard visuals that meet
creative and strategic demands.
Software and techniques used:
Advanced manipulation in Photoshop.
Image editing to enhance product appeal and composition.
Creation of 3D visual elements in Cinema 4D to add depth to the piece.
Final Result:
A Key Visual designed to connect RAP10 with its audience effectively, showcasing how thoughtful design can enhance brand perception and deliver results
in a competitive setting.
This project reflects my passion for creating and post-producing advertising pieces and my ability to collaborate with talented creative teams like Agência Energia.
Check out the full project on Behance for more details! 🚀